West Michigan Style Magazine Production and Design

Magazine published for DeVries Jewelers.

"Creative Direction for a magazine like West Michigan Style is about understanding consumer behavior. Everything about it needs to compel someone to pick it up. What will do that? It's different for everyone.

My job is to understand the nuances and present the information in the most compelling way possible."

"Good photo direction is not about creating the best picture possible. It's about creating the right picture to tell the story."

Role:
Creative Director
Location/Talent Scout
Photoshoot Director
Designer